You may have a world class product or a service that is revolutionary, but your efforts will be fruitless if you are unable to get enough buyers. Getting buyers is easier said than done. With intense competition, and a virtually endless parade of products and services, you may find it difficult to capture and hold the attention of prospects sufficiently long enough to get them to buy or subscribe for your services. You may have tried all the arrows in the marketing and sales quiver but the results may not be as expected. Are your videos not having the desired effect? Is it because of the nature of the flow and presentation? Have you tried using spokesperson videos? If not, here’s how you can achieve impressive results.
Strong narration and presentation style holds attention easily
A good spokesperson video can walk viewers through the content more easily and at the right pace without letting their minds wander or stray. Left to themselves, a viewer is most likely to read part of the content displayed on screen and then lose interest if it is not presented properly. A good spokesperson video involves use of a real anchor who possesses great voice clarity, with an ability to use intonation effectively to keep the viewers hooked to the screen. A strong and powerful voice has the power to keep viewers interested in the products and services, by the dissemination of important information in an engaging manner.
There is a clear need to synchronise the content display with the video overlay of the spokersperson. It is important to understand that the spokesperson’s job is to not just read out the contents that are displayed on the screen. It is a walk through – in other words, the spokesperson helps the viewers to understand the contents on the screen through a narration that will focus on the highlights and important factsheets presented on screen. This will help the viewers to use the combination of audio and video inputs to fully grasp the subject. This demands an accurate synchronization of the video and the contents displayed on the screen. Unlike a voice over which reads out every single word on the screen, this involves greater grasp of the subject and a creative mind to blend interest with information.
Professionals for spokespersons videos
This is a specialists job and demands the use of professionals. In addition to the need for certain features such as voice clarity, and presentation style, there are other aspects involved. For instance, the tools and equipment that are required to be used for carrying out the recording, and the tools that are necessary for processing the video to blend with the existing content. The quality and features of the tools used for this purpose determine the quality of output. Additionally, it may be necessary to create output in a specific format or different formats for further dissemination. Depending on the intended quality and format of output, the tools are typically chosen. This is a better option than creating the content in one format and then converting to other formats. The transition from one format to another may sometimes result in degradation of quality.
Freelancing sites offer a rich mix of professional expertise at reasonable prices
Digital platforms and marketplaces of services have facilitated the availability of services of professionals at reasonable prices. Freelancing sites like Fiverr have an impressive lineup of professionals with exceptional levels of expertise in various fields and domains. The gig economy has created a level playing field where a large number of professionals make their services available in a transparent manner without the layers of complexity associated with contracts involving agencies. Engaging agencies can be a cumbersome process, involving formalities, multiple rounds of discussions before the client gets to speak to the actual resource handling the task. With freelancing sites, clients get to identify the right resource on the basis of requirements, prices, levels of expertise involved, following which the tasks are shared an executed.
Checklist of actions before hiring freelancers
While it may appear simple, it is necessary to understand that hiring the right expert for your task involves identification of the most suitable professional for the task. Here is a little checklist before you hire a freelancer for spokesperson videos.
Language proficiency – Have you ever come across an influencer whose language is poor and hard to understand? Well,. The answer is pretty straightforward. A spokesperson, voice over artist or presenter needs to have mastery over the language. If it is a bilingual requirement, the presentation can involve two spokespersons, or a single spokesperson also. However, regardless of the number of people involved, language proficiency needs to be superior.
Diction and target audience – The choice of presenter/spokesperson needs to be on the basis of target audience. For instance, English is spoken worldwide, but with different accents. In a business context, you could use any speaker with a neutral accent for a single video that is intended to be shared in all regions. However, if it is meant for smaller audiences, with use cases that may differ, it would be a good idea to use a spokesperson who speaks in a manner that is naturally understood by the target audience.
Use of tools – The shortlisted expert needs to use paid tools for best results, in addition to eliminating the appearance of credit images of free software. Paid tools offer greater flexibility in processing and broadcasting.
The most suitable professionals are those who possess cross-trained expertise in various related fields. This could be the use advanced editing tools that enhance the quality of the output. The content on the screen needs to perfectly match the words of the spokesperson, in addition to being in sync with the body language. For instance, if the content on the screen is about the challenges that users typically face, the body language differs accordingly to create the connect. This level of expertise and creativity helps experts to put together compelling and engaging spokesperson videos.