From start-ups to well-established businesses, every company uses digital marketing resources to introduce itself or expand its reach. In this constantly developing technological era, digital marketing is the most effective way of attracting your target audience and effectively communicating with them. Out of hundreds of digital marketing strategies, the most interesting one is an animated explainer video.
What Is an Animated Explainer Video?
An animated explainer video is a short video that marketers use to explain even the most complicated ideas and ask in simpler and exciting ways. It is the most valuable resource for most digital content marketers these days.
The animated explainer videos are aimed towards your target audience and communicate the messages in the most effective way possible- introduces your ideas as the most beneficent. It uses various methods to generate more business for the company, provide new ways of presenting your pitch, create brand awareness, and foster growth. In today’s article, we will cover some exciting types of animated explainer videos that you can use for your brand, Happy Reading!
Different Types of Animated Explainer Videos
2D Character Animation
Starting the list with the most widely used and effective strategy nowadays. 2D character animation videos use the two-dimensional strategy to give a sense of depth to the whole concept. It gives the impression of reality and evokes emotion-driven responses in the target audience and the extended audience.
Motion Graphics Video
Motion graphic videos are characterized by their simple, engaging, and straightforward content. This strategy is used widely by brands or companies that effectively summarize and present a variety of technical information. It uses a stream of colors and dynamic graphics while ensuring zero distraction from the intended marketing goals.
White Board Animation Video
These videos use feigning black lines over a white background to provide an elaborated image of the product, service, brand, or company. This kind is famous for its effectiveness in engaging the audience and presenting the ideas and concepts playfully.
2.5D Animation Style
The main theme of these videos is to illustrate a 3D environment. This technique includes presenting objects in a sophisticated and fluid style. It uses all the elements of a motion graphic video with a completely different visual style that gives the impression of 3D space even though every element is designed in a 2D space. This helps delivers a unique, professional, and engaging piece of work.
3D Animation Style
Out of all the strategies, these videos are the most perfect and high-quality ones. It is the most engaging form of video; the aesthetic, eye-appealing graphics makes it easier to grab the audience’s attention. However, this kind of video is the most expensive and takes the most production time.
Stop Motion Videos
These videos employ a truly unique effect. They photograph an object as it is slowly moved in a space that gives an impression of motion when played. It is a unique and interesting way of presenting your ideas and concepts.
Typography Explainer Video
These videos use special typographic texts to tell the story of their product, service, or brand. This kind of video reinforces certain points and underlines the importance of what you are promoting. Also, this kind of animated video ensures that the video’s content will remain in the memory of the audience.
These videos present a screen captured footage that is backed by a narration. Start-up tech businesses commonly use this tool to communicate the complex message very effectively and doesn’t cost an arm and leg.
Importance of Animated Explainer Videos
Animated explainer videos bring the most organic traffic, boost the SEO, and paves the way for you to explain your product or service and the benefits attached to them most creatively. The audience does not stay more than 15 seconds longer on a website if they do not find something engaging and compelling.
If you have something distinctive and unique to offer than your competitors, you must show it using a strategy that explains the uniqueness without using words. Videos increase traffic and lead to more clicks and more engagement.
Most of us do not like to read long descriptions of products and services. Psychology suggests that humans do not retain a text or a sound in their memory for too long. However, the visuals are stored in the human mind longer than information coming from any other sense. The human mind processes an image or a visual faster than any other kind of information. Psychology also suggests that visuals and audios together foster retention, and the animated videos use both, so definitely a winner.
Available Methods & Tools for Developing Successful Animated Explainer Videos
Developing a successful and engaging animated video is an art, and this magical art costs quite a lot. However, the cost is worth bearing. These videos work wonders on the audience; it evokes emotion in the audience, calls them for action, and are more memorable than text. For a successful explainer video, you need to have a storyline, a concept, a clear message, and an appropriate tone and mood.
If you are too busy or don’t know how to develop an animated explainer video on your own, you always have the option to get it done from freelancing websites like Fiverr. There are several talented people available who will get the task done for you and not cost you a fortune. Since there are so many people available on the web with the expertise in the same task, here are certain things that might help you choose the best among all for your task:
- Get your mind clear on which type of animated video you want and look for a freelancer with expertise in that type.
- Check the freelancer and customer reviews’ previous work to ensure that he can deliver what you have in your mind.
- Explain all your demands and how you want the video in detail and be as specific as you can.
- Lastly, stay in contact with your freelancer and ask for updates regularly to have an idea of what is going on and get the changes done where you find them necessary.
The introduction plays a vital role in creating an impression. The more unique your introduction is the more chances of creating a better and long-lasting impression. Animated explainer videos are the best way to make that long-lasting and amazing impression by introducing your ideas, services, brand, and product in a unique way possible. If you’re not an expert and don’t know how to go about it, it’s best to hire a freelance animated explainer video expert to do the job for you. However, make sure to use trusted sites such as Fiverr.